Alex is a nerd with decent fashion sense and a compulsion to create that many have described as obsessive. Among his many obsessions, directing and cinematography top the list. His breakout in NYC was directing the viral commercial LOVE for Honey Maid, a bold collaboration with the ad agency Droga5 that turned hate speech against the brand into a message of inclusiveness. Since then, he’s made his mark with an eye for dramatic lighting and bold frames, creating work for clients like Jameson Irish Whiskey, Pandora Radio, The New York Times, and Adidas.
His documentary work can be seen on channels like Epix, Viceland, and Al Jazeera and he recently directed a heartwarming holiday spot for Delta Airlines, Kindness Connects Us, that was viewed over 10 million times on social media.